Canva Marketing & AI Report
Supercharging work and creativity
Details
Canva surveyed ~4,050 global marketing and creative decision-makers on their attitudes toward AI and how it's impacting productivity and creativity. We needed a way to communicate how these global leaders are thinking about the benefits and pitfalls of this technology’s rapidly evolving role in the creative process.
The goal was to empower marketers and creatives with valuable insights and actionable advice, that allows them to join in the AI evolution, simultaneously empowering Canva as a thought leader in the AI space, providing a tangible resource to help them as it relates to industry trends.
We were tasked with concepting and bringing to life the overall vision for the design of the interactive report itself, as well as report data visualisations, promotional assets, a landing page, organic social, newsroom, PR and lifecycle assets.
Exceeding the initial target of securing 15 global stories within four weeks, the team accomplished over 100 global stories including a feature in Fast Company. Furthermore, the campaign surpassed their 2.5k newsroom page view goal in the first 4 weeks, reaching 13,076 views in the same time period.
✅ Surpassed expectations with 13,076 page views of dedicated newsroom post promoting the Marketing and AI Report; exceeding the original goal by an impressive 423.04%.
Canva surveyed ~4,050 global marketing and creative decision-makers on their attitudes toward AI and how it's impacting productivity and creativity. We needed a way to communicate how these global leaders are thinking about the benefits and pitfalls of this technology’s rapidly evolving role in the creative process.
The goal was to empower marketers and creatives with valuable insights and actionable advice, that allows them to join in the AI evolution, simultaneously empowering Canva as a thought leader in the AI space, providing a tangible resource to help them as it relates to industry trends.
We were tasked with concepting and bringing to life the overall vision for the design of the interactive report itself, as well as report data visualisations, promotional assets, a landing page, organic social, newsroom, PR and lifecycle assets.
Exceeding the initial target of securing 15 global stories within four weeks, the team accomplished over 100 global stories including a feature in Fast Company. Furthermore, the campaign surpassed their 2.5k newsroom page view goal in the first 4 weeks, reaching 13,076 views in the same time period.
✅ Surpassed expectations with 13,076 page views of dedicated newsroom post promoting the Marketing and AI Report; exceeding the original goal by an impressive 423.04%.
Canva surveyed ~4,050 global marketing and creative decision-makers on their attitudes toward AI and how it's impacting productivity and creativity. We needed a way to communicate how these global leaders are thinking about the benefits and pitfalls of this technology’s rapidly evolving role in the creative process.
The goal was to empower marketers and creatives with valuable insights and actionable advice, that allows them to join in the AI evolution, simultaneously empowering Canva as a thought leader in the AI space, providing a tangible resource to help them as it relates to industry trends.
We were tasked with concepting and bringing to life the overall vision for the design of the interactive report itself, as well as report data visualisations, promotional assets, a landing page, organic social, newsroom, PR and lifecycle assets.
Exceeding the initial target of securing 15 global stories within four weeks, the team accomplished over 100 global stories including a feature in Fast Company. Furthermore, the campaign surpassed their 2.5k newsroom page view goal in the first 4 weeks, reaching 13,076 views in the same time period.
✅ Surpassed expectations with 13,076 page views of dedicated newsroom post promoting the Marketing and AI Report; exceeding the original goal by an impressive 423.04%.
Services
Brand Identity
Digital
Year
2023
In Canva’s strategic effort to get enterprise level marketers and creatives to think of Canva when they think of AI for work, by providing tangible resources to help them as it relates to industry trends, Canva conducted a survey targeting approximately 4,050 global decision-makers in marketing and creative fields. The survey aimed to delve into their perspectives on AI and its implications on productivity and creativity.
The primary goal of this survey was twofold: firstly, to empower marketers and creatives with valuable insights and actionable advice, fostering a positive attitude toward AI adoption and evolution; shifting the narrative from fear to active participation in the ongoing AI transformation. Simultaneously, the survey sought to contribute to establishing Canva as a thought leader in the dynamic AI landscape and position Canva as an advocate for marketers and professional creatives - an organisation empathetic to their challenges and committed to championing their success.
Key findings were published as the Canva Marketing and AI Report, an interactive Canva presentation, featuring a number of Flourish data visualisations providing readers with an immersive experience to explore the results in greater detail.
In Canva’s strategic effort to get enterprise level marketers and creatives to think of Canva when they think of AI for work, by providing tangible resources to help them as it relates to industry trends, Canva conducted a survey targeting approximately 4,050 global decision-makers in marketing and creative fields. The survey aimed to delve into their perspectives on AI and its implications on productivity and creativity.
The primary goal of this survey was twofold: firstly, to empower marketers and creatives with valuable insights and actionable advice, fostering a positive attitude toward AI adoption and evolution; shifting the narrative from fear to active participation in the ongoing AI transformation. Simultaneously, the survey sought to contribute to establishing Canva as a thought leader in the dynamic AI landscape and position Canva as an advocate for marketers and professional creatives - an organisation empathetic to their challenges and committed to championing their success.
Key findings were published as the Canva Marketing and AI Report, an interactive Canva presentation, featuring a number of Flourish data visualisations providing readers with an immersive experience to explore the results in greater detail.
In Canva’s strategic effort to get enterprise level marketers and creatives to think of Canva when they think of AI for work, by providing tangible resources to help them as it relates to industry trends, Canva conducted a survey targeting approximately 4,050 global decision-makers in marketing and creative fields. The survey aimed to delve into their perspectives on AI and its implications on productivity and creativity.
The primary goal of this survey was twofold: firstly, to empower marketers and creatives with valuable insights and actionable advice, fostering a positive attitude toward AI adoption and evolution; shifting the narrative from fear to active participation in the ongoing AI transformation. Simultaneously, the survey sought to contribute to establishing Canva as a thought leader in the dynamic AI landscape and position Canva as an advocate for marketers and professional creatives - an organisation empathetic to their challenges and committed to championing their success.
Key findings were published as the Canva Marketing and AI Report, an interactive Canva presentation, featuring a number of Flourish data visualisations providing readers with an immersive experience to explore the results in greater detail.
Credits
Creative Direction
Michael Webster
Creative Direction
Michael Webster
Creative Direction
Michael Webster
Creative Lead
Ben McQueen
Creative Lead
Ben McQueen
Creative Lead
Ben McQueen
Design
Charlie McEvoy
Ben McQueen
Design
Charlie McEvoy
Ben McQueen
Design
Charlie McEvoy
Ben McQueen